SEO is the process of increasing traffic to your website by increasing its rank in search engine results.
Why is SEO Important?
SEO is a crucial part of your digital marketing efforts because solely having a website is not enough, unless you have prior knowledge & experience with the algorithms & techniques that search engines use to index your content.
White Hat SEO Only
Just like business owners like you, I take pride in my work. I enjoy helping companies like yours see better returns with their online presence. I ensure that I only employ White Hat tactics, which means any and all work performed by me will be in the best interests of you & your customers, and will be transparent. You will receive ample amount of data detailing my work and reports that will help you with your online marketing.
I'll work to get your site in front of your local Wisconsin target market & submit you to popular directories like Yellow Pages.Local SEO Services
Even small businesses with little-to-no overhead deserve a fair chance to compete in their local markets and succeed.Affordable SEO Services
My focus is what's on the page & how the information is ordered. This is the most important SEO factor.On-Page SEO Services
On-Page SEO is quite in-depth with many different factors that need to be considered. Here's a gist of what I look at:
Quality, engaging & unique content is the goal.
Here the main focus is on keyword research & implementation - finding and using the keywords & phrases people are actually searching for.
- How often is new content created?
- Is your content is thin or lacking substance?
- Readability - Is your content written according your audience's reading level?
Information Architecture looks at the layout and coordination of content on the page.
- Are your web pages being indexed?
- Can your website display properly on mobile devices?
- Do you have duplicate content?
- How fast does your website load on broadband & mobile connections?
- Do the URLs properly convey the content on the page? Are any URLs broken?
- Is your website secure?
This is the technical side of SEO and deals with specific HTML elements that give off ranking signs to search engines. Here I will inspect:
- Title Tag - The bold-faced part of any given search result.
- Description tags - The descriptive text below the title in search results.
- Structured Data - Does the website take advantage of micro data?
- Header tags - Are the headers of each section properly labeled?
Off-Page SEO is also very in-depth with many elements that need to be considered. Here's a gist of what I look at:
Google looks at things like your authority (backlinks, social shares, etc.), engagement (how long people visit your site), and history (how long your domain as been around) to determine your page's trust index. If you have risqué links or shares, if people leave your site quickly, or if your website is brand new, the more negative your trust index is.
Backlinks are part of the the trust index, but also important enough to be their own ranking factor. Google looks at the reputation of these backlinks, the keywords found within, and how many of them you have. Next to having quality content that people enjoy, creating backlinks is the most important aspect of SEO.
Google needs to know your locale information in order to promote your website more efficiently to people within the proximity. This includes the city, state/province, and the country you're in. Another factor is how many people from your locale frequent your website?
Using social media isn't a direct way for your to increase your search rank, but it's a great tool for local marketing and driving traffic. There are two factors Google does pay some attention to: 1) The reputation of the accounts sharing your content & 2) How many times is your content being shared.