SEO Services in Wisconsin

What is SEO?

SEO Services by Daniel Wahlstrand, SEO Specialist in Wisconsin

SEO is the process of increasing traffic to your website by increasing its rank in search engine results.

Why is SEO Important?

SEO is a crucial part of your digital marketing efforts because solely having a website is not enough. Not unless you have prior knowledge & experience with the algorithms & techniques that search engines use to index your content.

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Popular search engines include: Google, Bing & DuckDuckGo.

These major search engines rate you on many levels including, but not limited to: the quality & quantity of your content, the accuracy of the information architecture, validation of HTML code, how trustworthy your domain is, how many other websites link to you, locale, and social media presence. Each search engine ranks your website for these elements differently.

I've met a good amount of business owners in Wisconsin whom are still under the decades-old assumption that having a website is good enough. This is not even remotely true. In stark contrast, popular websites that already garner tons of Web traffic will see even better results upon having proper SEO performed. It's all about visibility!

I have extensive experience taking businesses to new heights by implementing tried-and-true SEO measures that search engines will pick up on and begin to rank you for. Proper SEO makes a website the best marketing tool a business can have.

While you're here, take a look at the various case studies to see direct examples of my SEO work.

SEO Services

Local SEO

Local SEO focuses on getting your content & services in front of your most immediate local market.

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On-Page SEO

On-Page SEO is the first step in finding online success. Focuses on what truly matters: the code & content.

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Off-Page SEO

Off-Page SEO is external means to promote your site online like local directories, link building & social media.

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On-Page SEO

On-Page SEO is quite in-depth with many different factors that need to be considered. Here's a gist of what I look at:

Content

Quality, engaging & unique content is the goal.

Here the main focus is on keyword research & implementation - finding and using the keywords & phrases people are actually searching for.

Additional Factors

  • How often is new content created?
  • Is your content is thin or lacking substance?
  • Readability - Is your content written according your audience's reading level?

Architecture

Information Architecture looks at the layout and coordination of content on the page.

  • Are your web pages being indexed?
  • Can your website display properly on mobile devices?
  • Do you have duplicate content?
  • How fast does your website load on broadband & mobile connections?
  • Do the URLs properly convey the content on the page? Are any URLs broken?
  • Is your website secure?

HTML

This is the technical side of SEO and deals with specific HTML elements that give off ranking signs to search engines. Here I will inspect:

  • Title Tag - The bold-faced part of any given search result.
  • Description tags - The descriptive text below the title in search results.
  • Structured Data - Does the website take advantage of micro data?
  • Header tags - Are the headers of each section properly labeled?

Off-Page SEO

Off-Page SEO is also very in-depth with many elements that need to be considered. Here's a gist of what I look at:

Trust

Google looks at things like your authority (backlinks, social shares, etc.), engagement (how long people visit your site), and history (how long your domain as been around) to determine your page's trust index. If you have risqué links or shares, if people leave your site quickly, or if your website is brand new, the more negative your trust index is.

Backlinks

Backlinks are part of the the trust index, but also important enough to be their own ranking factor. Google looks at the reputation of these backlinks, the keywords found within, and how many of them you have. Next to having quality content that people enjoy, creating backlinks is the most important aspect of SEO.

Locale

Google needs to know your locale information in order to promote your website more efficiently to people within the proximity. This includes the city, state/province, and the country you're in. Another factor is how many people from your locale frequent your website?

Social

Using social media isn't a direct way for your to increase your search rank, but it's a great tool for local marketing and driving traffic. There are two factors Google does pay some attention to: 1) The reputation of the accounts sharing your content & 2) How many times is your content being shared.

Local SEO

Local SEO looks at your immediate, direct locale for ways to get your content in front of people looking for products like your own.

The Basics

First off, there's two basic things you need in place before you want to consider Local SEO: responsive design and usability.

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1) Responsive Design
Your website needs to be optimized for mobile visitors. Over 60% of all Web searches are done on mobile devices so this is really a no-brainer.
2) Aesthetics
Your design should not only look good, but it should be very easy to use by anyone, on any device.

If you don't think you've got these basics down, I can retrofit your website to work on mobile devices and sculpt the content to display properly on any screen size. Contact me today!

Keyword Research

Researching how people in your local area use the Web to find companies exactly like yours is crucial in attracting new customers!

I will scan for keywords for each service location and provide you with optimal phrases per each. Use these phrases when writing your content!

This includes basic local competitor research and analysis.

Local Directories

I will submit your business information to a wide variety of popular local directories including Google, Bing, and Apple.

I will ensure that your information is uniformly cited on all major search engines across the Web.

Guidance

I can either teach you how to keep up-to-date on your own Local SEO, or you can hire me to do this for you!

Staying active with customer reviews, posting new content to Google, Bing, and Apple, and keeping an eye on your competitors is critical is keeping on top of your local market!