SEO is the process of increasing traffic to your website by increasing its rank in search engine results.
Why is SEO Important?
SEO is a crucial part of your digital marketing efforts because solely having a website is not enough. Not unless you have prior knowledge & experience with the algorithms & techniques that search engines use to index your content.
These major search engines rate you on many levels including, but not limited to: the quality & quantity of your content, the accuracy of the information architecture, validation of HTML code, how trustworthy your domain is, how many other websites link to you, locale, and social media presence. Each search engine ranks your website for these elements differently.
I've met a good amount of business owners in Wisconsin whom are still under the decades-old assumption that having a website is good enough. This is not even remotely true. In stark contrast, popular websites that already garner tons of Web traffic will see even better results upon having proper SEO performed. It's all about visibility!
I have extensive experience taking businesses to new heights by implementing tried-and-true SEO measures that search engines will pick up on and begin to rank you for. Proper SEO makes a website the best marketing tool a business can have.
While you're here, take a look at the various case studies to see direct examples of my SEO work.